November Update

I’ve got a few specific posts I want to write about everything from recruiting sponsors, to timing services, to event insurance, but it’s been too long since I’ve posted here so I decided to start with a more general post to keep everyone up to date.

Since I secured the permit for my race, my first task was an update of the website. There’s still plenty to do there, but I’m happy with how things turned out and it will be easy to fine tune as things progress. I’m an information junkie, and whenever I’m interested in a race I love to get every last detail that’s available. While there’s always a danger of information overload when potential runners visit the site, I tried to strike a balance and organize things so that no one is forced to read everything on the site if they want to be a little more selective.

One important thing that’s missing right now is the ability for folks to register for the race; not a minor detail! That’s not an oversight on my part, and for now I did add an email field so anyone who is interested can sign up to be notified when registration opens. As I’m learning, most decisions to be made in preparing to put on a race have dependencies on other decisions. So, for instance, opening registration depends on setting up a fee structure for the different events. But the fee structure influences the race budget (I’ll do a future post on race budgeting as well). But some items on the race budget depend on getting quotes and deciding on service providers. And so on…

As much as I like to pretend I can know everything ahead of time and plan perfectly, I’ve eased up on my inner control freak and made some best guesses that have allowed me to set the race fees. (Full disclosure: I still used a spreadsheet to run scenarios for different attendance levels and fee structures. My inner control freak wasn’t totally ignored.) With that done, I’m looking to get registration open by the end of November. Early birds, take note!

Once I had the permit, I also felt comfortable moving into an active phase of recruiting sponsors. This is completely virgin territory for me. My work and life experience to date has not involved sales, promotions, or anything that requires this flavor of networking and recruitment. Moving out of the comfort zone is always a great opportunity for growth. And a great chance to flounder around learning as I go. I’ve started conversations with several local sponsors, and filled out a few online requests for some larger corporate brands, so stay tuned and I’ll write up my adventures in that arena.

There’s been an array of other items that have been fighting for attention: additional emails with the city trying to figure out insurance requirements, getting quotes from companies who provide race timing services, looking into renting emergency medical personnel, and figuring out a marketing plan, and recruiting volunteers. My intention is to share it all with you, plus the inevitable 37 other things that arise over the next several months.

Questions? Suggestions? Things you’d like to read more about? Leave a comment and let me know.

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