Category Archives: General

And we’re back!

Rim To Rim 2015 Event Poster

Wow, that was quite a hiatus. Nobody wants to read a long post about not-posting, so let’s just say that starting a new job, going through a divorce, and putting on an inaugural ultramarathon make for a busy year! Something had to give, and unfortunately it was my blogging.

The good news is that the first ever Rim To Rim Trail Run actually happened, on June 6th of this year. I may not have been writing about it, but I was still working hard and things finally came together in a successful race. As much as I learned in the lead-up to the event, I learned even more on race day, and I’m looking forward to sharing all of it with you.


There are plenty of topics still on deck, including:

  • Insurance
  • Timing services
  • Sponsors
  • Volunteers
  • Race-day supplies
  • Course design and marking
  • and more…

Hopefully, all of this may be of some use to the internet at large, but I’ll be focused on updating things for selfish reasons as well. Since the response to my foray into race directing was largely positive, I’m going to do it all over again for 2016. These lessons learned aren’t just for some anonymous internet readers, they will also serve as my own memory joggers as I work to recall the long ago days of 12 months ago.

So welcome back to Race to the Rim, and stay tuned for more to come!

Social Media

Since my race is still waiting for permit review, and doesn’t take place for another 9 months, I’ve not yet started to heavily promote the event. Of course, I don’t want to wait until the last minute and then try to figure out all the best ways to reach out to runners. This week I’ve started laying the groundwork for the key to promotion in the modern age: social media.

I have to confess, I have lived for a number of years as more of a social media shut-in. While I have a Twitter and Facebook account, I have not been anything remotely resembling “active” on either site. But I know that’s not an option for someone putting on a public event in this era, and I’m working on a social media strategy, both for this blog and the race website.

This blog, with its focus on the Race Director experience, will remain an independent entity from the race itself. I hope folks will be interested in both, but you won’t have to follow this blog to run my race. To that end, I’ve created a Twitter account specifically for the Race To The Rim blog: @racetotherim. I decided not to have a Facebook presence for this blog, so I didn’t create a Facebook page. The blog itself serves as a destination for content, comments and discussions, so I don’t think there’s anything to be gained by posting the same content to Facebook.

For the Rim To Rim Trail Run website, I’m taking a slightly different approach. The audience here will be runners wanting all the basic information about the race, as well as relevant and timely updates. There will also be some amount of dialog, with runners having questions and (hopefully) wanting to tell their friends about their upcoming adventure. I’m using both Facebook and Twitter to facilitate these conversations, so I’ve created @rim2rimtrailrun on Twitter and a Rim To Rim Trail Run Facebook page.

All of this will be a big experiment for me in the social media arena, and I’m excited to see how it can be used both for race promotion and for providing benefit to runners once they have signed up for my race. Please check out all my Twitter and Facebook properties and let me know your thoughts. Tweet, post, and comment away!



The Race Website Is Live

As I mentioned in my August Update, I’m still waiting on permit review by the City of Chico. I couldn’t let those delays make me complacent, so I went ahead and setup a placeholder website for the race. May I present, the Rim To Rim Trail Run (ta da)!

My goal was simply to get a placeholder website up and running, with the domain I wanted and some very basic information about the race. To meet those needs, I elected to use Website Builder from GoDaddy. I was already using GoDaddy for this blog’s domain registration, and they had an easy program to get a deal on the domain when I purchased the Website Builder product. The Website Builder product is limited, but very straightforward to use. They have a variety of website templates to choose from, and after selecting one you can customize everything on the site using a visual editor. In a couple of hours I had everything purchased, some images added, a little basic content entered, and the site up and running.

To be clear, this is not the route I would go for a more robust, complex website. You do not have access to the site’s HTML, CSS, and JavaScript so you are limited to the widgets and options their editor provides. However, for this first pass and a basic website with some static content this option has worked out well.

Once the permit approval process is complete I’ll be looking to make a true destination website. As it evolves I’ll be happy to hear any feedback from the community on how to make it the most attractive, useful trail run website out there.

August Update

With the start of a new month (plus a day or two), this seemed like a good time to do an update on the progress of the race and the state of my blog.

The latest update on the race is simple: I’m still waiting. I wrote back at the end of June about my excitement at turning in my permit application. The wheels of bureaucracy turn slowly though, and the committee that reviews the permit applications only meets once a month. They did not review my application in July, so that means I’m back to the waiting game until the end of August. It’s frustrating, but since it’s completely out of my hands it’s a good chance to practice some zen calm. Lucky me…

The good news is that I haven’t been idle in the meantime. I recently ran the SOB 50 mile in Ashland, Oregon and posted a report of my adventures. I’ve also been adding content to the site over in the Director’s Cut area. You can find information on other races and events I’ve participated in, charities I support via running, resources I use for training and inspiration, and, of course, gear I can’t live without.

All that is done, and there’s more to come. In preparation for the eventual permit approval, I will be working on the website for the race itself. I’ll also be working on follow-up posts on starting a business. And to top it all off, doing my final big training push before the 2014 Pine To Palm 100. Stay tuned!

Day 0

Just under one year from now, on June 6th, 2015, I will direct the Rim Job 50, an ultramarathon located in beautiful Chico, California. That journey begins today…

Okay, that is probably a bit of poetic license. The idea for this race has been rattling around in my mind for the better part of a year. However, there is one difference: today I begin telling the story and making the idea a reality.

The motivation for this blog is very simple. I’m a runner with no experience as a Race Director. As such, I’m going to have to learn a lot in order to put on a successful race. I will seek out all sorts of tips, tricks and advice. I’ll have some amazing successes, and some colossal screw-ups. And I’ll record it all here for posterity. Just think of me as your little black box for directing a trail race.

My goal will be short, frequent posts with small updates of my progress and nuggets of wisdom that I may have picked up along the way. I’ll supplement this with longer posts on specific topics where it’s appropriate. I will of course be making full use of all the information put together from other sources on the web, and I will link to any and all high-quality external resources.

Welcome, and thanks for coming along for the ride!